AI + ARFeatured2025
McCain - Farm the Future
A global marketing campaign for McCain Foods bringing regenerative agriculture to life through immersive technology. The WebAR game puts users in the shoes of farmers, growing virtual potatoes using regenerative techniques while learning about soil health and sustainability.
ClientMcCain Foods
Technologies
8th WallUnreal EngineUnityInworld.aiElevenLabsWebAR
Project Gallery
Objectives
- Create an interactive way to communicate regenerative agriculture
- Educate without overwhelming through gamified experiences
- Build AI-powered characters for engaging storytelling
- Deploy across WebAR, DOOH, and physical installations
What We Delivered
- 6+ minutes average engagement per active user
- 27K total gameplays across UK shopping malls
- 4.97 million impressions at Outernet London
- 17,612 gameplays during 4-day Outernet takeover
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